Krëfel is a leading Belgian retailer specializing in electronics and home appliances, with a strong presence across the country. Renowned for its extensive product range and customer-centric approach, Krëfel has embraced digital transformation to enhance its offerings and customer experience. Recognizing the potential of leveraging its rich transactional and shopper data, the company aimed to establish a Retail Media Network to drive value for itself and its suppliers.
Mission overview
Krëfel aimed to test the potential of creating a Retail Media Network by starting with a pilot project around data before moving to a full-scale launch. Cassius Data Consult supported them in two key phases:
Phase 1: Pilot Data Sharing offering
Objective: Design and commercialize a test offer around the dashboards provided by LiveRamp.
Outcome: This phase allowed Krëfel to gauge the appetite of the market for working with highly granular transactional and shopper data.
Challenge: During the onboarding process of Krëfel’s data into LiveRamp systems, discrepancies and inconsistencies were identified in their data set.
Solution: Cassius Data Consult brought in a dedicated data expert to clean and optimize the data, ensuring it was actionable and fit for purpose. This highlighted the importance of adaptability in complex data-driven projects.
2. Phase 2: Building the Retail Media Network
Objective: Provide end-to-end support in creating Krëfel's Retail Media Network.
Support Areas:
- Recommendations on the most suitable tools and platforms to build the network.
- Development of an appropriate pricing strategy for Krëfel’s offerings.
- Guidance on the profiles and expertise needed to operate and manage the network effectively.
Key takeaway
Krëfel’s journey to launching its Retail Media Network showcased the importance of a strategic, phased approach and the need for flexibility in addressing unexpected challenges.
With our support, Krëfel successfully laid the foundation for its data-driven media ambitions.
